#member engagement
6 articles tagged with "member engagement"
Why Members Don't Read Your Newsletter (And How to Fix It)
The biggest misconception in association communications is believing members don't read newsletters anymore. They do — they just don't read ones that fail to answer one question: why does this matter to me?
The Advocacy Communications Mistake That Costs Associations Their Credibility
Advocacy is one of the most powerful things an association can do for its members. It's also one of the easiest things to get wrong. Here's the mistake that undermines even the most important policy work — and how to avoid it.
The New Member Onboarding Problem Most Associations Don't Know They Have
You worked hard to get them in the door. Now what? Most associations lose new members in the first 90 days — not because the value isn't there, but because they never showed it. Here's how to fix that.
Why Your Association Needs a Communications Strategy (Not Just a Newsletter)
Most associations communicate reactively — sending updates when something happens and going quiet in between. Here's why a proactive communications strategy changes everything for member engagement and organizational growth.
The Member Renewal Email That Actually Works (And Why Most Don't)
Most renewal emails read like invoices. The associations with the highest renewal rates send something completely different. Here's the framework — and the psychology — behind renewal communications that convert.
Why Your Annual Conference Needs Its Own Communications Plan
Most associations treat conference promotion as a series of announcements. The ones that sell out treat it as a campaign. Here's the difference — and a timeline that works.